Packaging is a statement
Consumers are becoming increasingly environmentally aware and quality-conscious. So as well as the rational advantages, aluminium tubes also top the list for emotional benefits. This is a powerful argument that you can harness for your brand.
Aluminium is a powerful marketing argument
Market studies show that the product itself is no longer the only factor behind purchasing decisions. More and more people are now also considering the product’s packaging. When it comes to increasing a brand’s value and strengthening the connection people feel to a brand, environmentally friendly packaging outperforms even the best advertising and communication campaigns.
Aluminium tubes are particularly effective for improving brand loyalty among well-informed target groups. So it makes sense to expect more from aluminium packaging!