Be ready.
Think circular.

Over the years the packaging industry has changed dramatically. Legislation and conscious consumers are demanding the use of sustainable packaging that is significantly kinder to the environment and designed for an efficient circular economy.

When it comes to the sustainable use of resources, the infinite recyclability of the raw material has always been the best argument for aluminium tubes. Now we’ve gone a step further by developing the world’s most sustainable aluminium tube brand: the Blue Tube.

The Blue Tube range is made of 100% recycled aluminium using a specially developed alloy, and offers the same outstanding product features as classic aluminium tubes. By closing the product-to-product loop, the Blue Tube is the ultimate proof that a circular economy can work.

Designed for

The Blue Tube Evo is the first aluminium tube that closes the material loop by bringing post-consumer waste back into tube production. With 95% post-consumer and 5% post-industrial recycled aluminium, the Blue Tube Evo is perfectly designed for a circular economy – and for fulfilling legislative requirements and consumer preferences.

By reducing CO2 emissions by up to 70%, the Blue Tube Evo has a significantly smaller carbon footprint than classic aluminium tubes. Thanks to the new, specially developed alloy, the Blue Tube Evo can also be designed as a lightweight tube with an improved restitution rate. This uses resources even more efficiently and further reduces associated CO2 emissions.

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A true ambassador of recycled tube packaging

The Blue Tube is made of 100% post-industrial recycled aluminium and was the first ever aluminium tube to close the material loop by bringing industrial product waste back into the manufacturing process. The Blue Tube is the perfect choice for anyone looking for a high-quality tube made of 100% recycled aluminium.

Thanks to the recycling process, which requires significantly less energy than producing primary aluminium, the Blue Tube reduces CO2 emissions significantly. This results in a much smaller carbon footprint and a lower environmental impact over its entire lifecycle. In addition, the specially developed alloy guarantees the same outstanding product features that you expect from aluminium tubes.

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Meet all of your customers’ expectations

The Blue Tube range is perfectly suited to complying with the EU’s new Packaging and Packaging Waste Directive, and meeting consumer requirements. It closes the product-to-product loop by bringing aluminium product waste back into tube production.

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The Blue Tube
uses 100% post-industrial product waste, which is recycled and reused for tube production.

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The Blue Tube Evo
uses at least 95% product waste, which is recycled after being disposed of by end consumers.

Key benefits of
the Blue Tube

Made of 100% recycled aluminium

All the tubes in the Blue Tube range are produced using 100% recycled aluminium, making them highly attractive to customers looking for fully recycled tube packaging.

Significantly lower CO2 emissions

Thanks to a future-focused eco-design approach and by prioritising low emissions and the circular economy, all tubes in the Blue Tube range have a significantly smaller carbon footprint than standard aluminium tubes.

Closed material or product loop with aluminium waste

Aluminium tubes can be recycled again and again. Instead of ending up in landfill, your tubes close the product-to-product loop and help achieve a circular economy.

Exclusively developed aluminium alloy

To maintain the same outstanding properties of classic aluminium tubes, we developed a new alloy for the production of our slugs.

Lightweight tube with up to 15% less aluminium

Upon request, we can design the Blue Tube Evo as a lightweight tube with up to 15% less aluminium. The new alloy developed for the Blue Tube Evo reduces the amount of material necessary without compromising the tube’s functionality.

Improved restitution rate

Another advantage of the lightweight tube is the improved restitution rate of 97%. The tube can be almost completely emptied, which avoids unnecessary waste and reduces the environmental impact of the product.

Additional benefits

The Blue Tube also offers other sustainable benefits, such as caps made of post-consumer recycled material and water-based exterior lacquers.

Circular Economy
Retaining value that lasts

While other recyclable materials decline in quality after each lifecycle, aluminium retains all of its outstanding properties. Aluminium can easily be separated from other waste, and the necessary infrastructure is already widely in place. The products of the Blue Tube range are perfectly designed to fulfil legislative requirements and consumer preferences. They close the product-to-product loop by bringing aluminium product waste back into tube production.

Recycling saves
of energy needed to produce aluminium
Aluminium can be infinitely recycled
without loss of premium quality

Calculate how much CO2 you can save with the Blue Tube brand

We’re always looking for new ways to help brands choose packaging that aligns with their goals and values.

That’s why we commissioned a leading sustainability consultancy to develop the Blue Tube Carbon Calculator: a tool that uses reliable, peer-reviewed LCA data (in conformity with ISO 14040 and 14044) to help you identify the low-carbon tube packaging that’s right for you.

The tool calculates the carbon emissions of your current tubes and shows how much CO2 you could save by switching to our Blue Tube brand. Additionally you’ll also get other interesting data and comparisons related to emissions and circularity. Interested?

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